Grow Without Borders

This past year we (the marketing department) worked on a new admissions campaign at the university where I work. We brainstormed concepts and came up with "Grow Without Borders" to highlight our high percentage of students who study abroad and unusual learning opportunities our faculty offers. "Grow" brought up images of plants, animals, and microscopic elements, while "borders" meant maps, astrology imagery and travel. Using vintage clip art and scientific drawings we pulled the two areas together visually. We coupled that with nature photography and vibrant color palette balanced with mellow neutrals.

Process:

Images of some of the final printed pieces. We got to do some bevel embossing, sculptured embossing, foil embossing and spot varnish. This complicated things quite a bit, but it was totally worth it!